Women entrepreneur advancing in online trade

Dhaka, Monday   17 June 2019

Women entrepreneur advancing in online trade

 News Desk

 Published: 02:59 PM, 30 November 2018   Updated: 02:59 PM, 30 November 2018



Unlike other educated youths, Rubaiyat Urmi did not search for a job after completing BBA and MBA from Northern University. She embarked on an online trade through f-commerce (Facebook-commerce) by opening a Facebook group and through this venture, she took a great challenge to establish herself. 

Urmi from her student life dreamt of establishing herself through business and that’s why she launched her online business on a small scale. She buys clothes from local market and develops those later. 

Since many people in the country are not interested in using local products, Urmi, the owner of f-commerce page “Fashion Passion”, is working on making party dress by designing local clothes gorgeous. 

Aleya Afrin, who works at an ad firm, started her journey towards f-commerce to be more self-reliant. When she passed HSC, her father left the job after falling in problems. Right at that time, Aleya had to shoulder the responsibility to hold steering of their family. 

Aleya started a little job in exchange for a very small amount of salary and her study was almost going to stop. When she was struggling to look after her family and arrange education expenses, she thought about embarking on f-commerce business and later launched f-commerce page named “Bibir Aina”.  

After obtaining honours and master’s from the Open University, he is now doing a job at a well-reputed firm alongside her online trade. Though she launched her venture by borrowing Taka 25,000, there are products worth Taka 3 lakh in “Bibir Aina” now.

Like Urmi and Aleya, hundreds of women entrepreneurs are coming to online trade and becoming successful. The country is now flooded with Alibaba, Daraz, Ajker Deal, Pickaboo and other e-commerce sites. Every field of the busy daily life is

technology-based and the womenfolk of the country is no exception from it. 

The interest of women in online trade is growing, and online fashion houses, jewellery houses and other daily products are often seen. Sitting in the houses, these female entrepreneurs are sending their products to the buyers by making phone call or messages. They are taking their business ahead by only using social network Facebook. 

Currently, there are nearly 3000 Facebook pages which are listed in Bangladesh Association of Software and Information Services (BASIS) and of them, women entrepreneurs belong to 700 pages. The advantage of the Facebook pages or groups (f-commerce) is that business could be done in small capital even without capital. 

According to the current information, there are 8,000 Facebook pages and half of which are being run by the female entrepreneurs. 

Amena Khanom Mina, examination coordinator of Gazipur BGIFT Institute of Science and Technology (BIST), said there was dominance of the males in the ICT sector 10 to 15 years ago.

The reason was that most of those who were engaged in education, services and business in ICT sector were males. But that scenario has changed significantly, but slowly. The womenfolk of the country is coming forward to the ICT sector alongside readymade garments, microcredit, medicare, teaching, research, banking and other sectors. 

Four percent people of Bangladesh’s total employment are now engaged in the ICT sector and it is a matter of hope, though the participation of the women in it is less, they are not lagging in qualification. 

The participation of the women in the country’s ICT sector has increased remarkably as the government has taken a number of measures in this regard. 

In line with the government’s initiatives, “The District-based Women Computer Training” project has been taken by the Jatiya Mohila Sangstha under the Ministry of Women and Children Affairs. 

The women of different countries engaged in ICT sector have been constituting various organisations to consolidate their position and Bangladesh is not lagging behind it. 

Bangladesh Women in Technology (BWIT) is such a platform and its members are directly or indirectly are involved in the ICT sector. 

The BWIT is the apex body of the women engaged professionally in the country’s IT sector. Its main aim is to introduce and create new scope for the women IT professionals by uniting them. 

The BWIT also encourages the young women to be involved in ICT profession and made an entrepreneur in the field. So the women engaged in the sector could become members of the platform easily. 

There are many women in the country who cannot do work going out of houses, but want to be self-reliant. In this case, these women are getting an opportunity to be self-reliant by doing business sitting in houses through e-commerce.