Toshiba leaves laptop market after 32yrs business
Published: 09:54 PM, 10 August 2020 Updated: 01:15 AM, 11 August 2020
The Japanese giant Toshiba has no longer any connection with making PCs or laptops. After 35-years of business, Toshiba has sold its final stake in the personal computer maker Dynabook.
In an official statement Toshiba said, Sharp has brought the reaming shares of its personal computing arm Dynabook. In 2018, Toshiba sold 80% of its shares for $36 million.
Toshiba’s first laptop, the T1100, launched in 1985, which weighed 4kg and worked with 3.5-inch floppy disks.
It was launched at first only in Europe with an annual sales target of 10,000 units, according to the Toshiba Science Museum website.
During the 1990s and early 2000s Toshiba was among the top PC manufacturers, but as more players crowded into the market and with fewer unique features to offer, Toshiba’s laptops waned in popularity. By the time it sold its stake to Sharp, Toshiba’s share of the PC market had dwindled from its 2011 peak of 17.7 million PCs sold to about 1.4 million in 2017, according to Reuters.
Consumer demand for laptops has soared in the last few months due to Coronavirus pandemic and global lockdowns, but overall, the market for personal computers has been tough for quite a while, said analyst Marina Koytcheva from the firm CCS Insight.
“Only those who have managed to sustain scale and price (like Lenovo), or have a premium brand (like Apple) have succeeded in the unforgiving PC market, where volumes have been falling for years,” she said.