Alexa Indian Cricket Board getting richer

Dhaka, Saturday   21 September 2019


Indian Cricket Board getting richer

 Sports Desk

 Published: 02:14 PM, 23 August 2019  

Photo: Collected

Photo: Collected

E-commerce payment system and digital wallet company Paytm has received the title sponsorship of the BCCI for four more years. As a result, the company received the man sponsorship right for all international and domestic cricket tournaments of the team. Under this deal, the BCCI will earn more than 58 percent per match.

Paytm will provide Rs 327 crore to BCCI in the next four years.


Paytm has been the title sponsor of the Indian cricket team since 2015 last. According to the previous agreement, Paytm had to pay Rs 2 crore 80 lakh per match to the BCCI. In the new deal, it reached Rs 3 crore 80 lakh.

Vijay Shekhar Sharma, CEO of Paytm, thrilled with the new deal with BCCI. In a statement, he said, “We are delighted to maintain a long relationship with the BCCI and the Indian cricket team. Our responsibility towards Indian cricket has grown even more. It will increase every season. India is a cricket fan country and we are big fans of it too.”