BTS Meal frenzy forced McDonald’s to shut branches
Published: 09:22 PM, 10 June 2021 Updated: 12:17 PM, 12 June 2021
McDonald’s made BTS their brand ambassador in 49 countries; Photo: Collected
The world’s most popular burger chain McDonald’s has been forced to shut their breaches in Indonesia after they launched “BTS Meal” with the world’s biggest boyband.
It is learned that so many people in Indonesia ordered the meal inspired by the Korean boyband that McDonald's feared it could cause a new “COVID hotspot”.
“We temporarily closed four of six McDonald’s stores in Semarang for a couple of days,” Fajar Purwoto, the Indonesian city’s public order agency head, told news agency AFP.
“I don’t want Semarang to be in the Covid-19 red zone again,” he mentioned.
It was learned that the people of Indonesia are using delivery services due to Covid-19 and with the order of ‘BTS Meal’, food deliverymen were seen crammed into braches. They even waited more than two hours to collect their orders.
The experts say the BTS Meal seemed to be an “overreaction to a meal” that consists of 10 chicken nuggets, chips, a coke and two sauces (sweet chili and Cajun, for those who are interested).
With its enormous pull, McDonald's seemed to underestimate the seven-member K-Pop BTS as there are hundreds of millions of fans of the boyband across Indonesia, they said.
It is to be mentioned that McDonald's made BTS their brand ambassador in 49 countries and their sell was increased by 12% in US branches in the first week of its launch, news site Business Insider reported.
BTS, the K-pop boyband, broke global records with their latest single ‘Butter’ that beat superstars like Taylor Swift to be named the best-selling album of 2020.